You know those ads on TV that tear at your heartstrings or make you think? Well, they were probably created by these guys. Experts in social marketing, which aims to create behaviour change, the clever team at The Shannon Company are the perfect partner for b4t. They know that ‘green’ has had its day and the future is most definitely blue. They are VERY good communicators and look forward to bringing you lots of great stories that will change the way we think about consumption.

We asked the guys at the Carbon Reduction Institute to be a part of the team because they know so damn much! Having recognised the importance of credible, transparent information enabling consumers to make better decisions, they created a suite of logos that honestly reflects a company’s commitment to their carbon reduction efforts. CRI conduct the verification process for b4t brands (as in – making sure that whatever claim a brand wants to make about its product or service is actually correct).

They are experts in a lot of areas and have a vast network of friends to assist them in undertaking a comprehensive review, that will be made fully available via our website. If you’re a business looking to begin/consolidate/grow your commitment to sustainability, we recommend you give them a call.