Who am I? Tough question. Perhaps easier to say what I am not – I am not an environmental campaigner, I’m not a high powered executive, I’m not glamorous, I don’t have a one word name (although that would be cool), I am not perfect (but don’t tell my husband I admitted that), in fact – I’m probably just like you.
I’ve done a variety of jobs, from factory work, to selling jeans, to dressing models at fashion parades, to pretending I understand MYOB, to cadet journalism, to creating my own sustainability TV show (things are improving at this point!) to working for a not-for-profit, to researching and developing brands4tomorrow – and HERE WE ARE.
I also recently became a mum and am enjoying the craziness of the journey.
brands4tomorrow was created because I felt that there had to be a middle ground between caring for the environment and living the life I was used to. The environmental movement has done an amazing job at increasing our awareness of issues like climate change. So much so that brand gurus started creating ‘eco’, ‘natural’, ‘green’ products. But many of them are only paying lip service. So it’s bloody confusing!
We get that we have to change, but we have no idea how to do it. While eco-warriors would have us forego many of the luxuries we have come to love, I take a more moderate view. So brands4tomorrow is a journey of discovery on how the average Jo can incorporate sustainability in the real world.